Page Length: 5 – 8 pages, single-spaced (including any charts; excluding cover a

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Page Length: 5 – 8 pages, single-spaced (including any charts; excluding cover and references page). There must be a minimum of 5 pages. • A cover page is required. • Please embed any charts/figures sourced from the Internet in the body of the paper and not in an appendix. • Use figure numbers and titles. Please make sure that the chart/figure is legible. • Use page numbers. This activity focuses on Blue Apron. “Blue Apron’s vision is “better living through better food.” Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity and challenge their abilities to see what a difference cooking quality food can make in their lives. Through its mission to spark discovery, connection and joy through cooking, Blue Apron continuously focuses on bringing incredible recipes to its customers, while minimizing its carbon footprint, reducing food waste, and promoting diversity and inclusion.” (Source: Blue Apron) Related URLs: 1. Blue Apron Website 2. Blue Apron Investor Relations (SEC filings) 3. Food Institute Article 4. Packaged Facts Article 5. PR Newswire Article 6. HelloFresh Investor Relations In addition to the above URLs, you must conduct additional research to develop a deeper understanding of the meal-kit products and the overall industry. Use additional research to support your answers for each of the questions listed below. Q.1. (a) List and explain in detail 3 strengths/competitive advantages and 3 weaknesses for Blue Apron. Use research to support your answer. (20 points) (b) Are any of Blue Apron’s competitive advantages sustainable? If so, under what set of conditions and over what period of time (e.g., 1-3 years, 3-5 years, over 5 years). Justify your answer. (10 points) Hint: Strengths and weaknesses are internal to the organization and are relative to others in the marketplace. Answer Format: Use headings and sub-headings for each part. For instance, the main heading could be Strengths, followed by a sub-heading for each strength, followed by an explanation. Q.2. (a) How are the following macro-environment forces likely to impact the meal-kit industry over the next 12-24 months. Use research to support your answer (50 points) a) social/cultural factors/trends b) competition c) economic environment d) technology

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